The Brick Marketing SEO Best Practice Checklist Guide is my attempt to develop a comprehensive SEO guide for webmasters, business owners and marketing professionals looking to expand their knowledge of SEO. I know that there are a lot of sources out there, so sometimes it feels like there is a lot of information to sort through. This guide is my attempt to lay everything out in a step-by-step process so readers get all the information they need without being overwhelmed.
The Brick Marketing SEO Best Practice Checklist Guide is based on my own SEO training workshop and mirrors the approach that Brick Marketing uses for our clients. I practice what I preach and want to provide you with my methodology for SEO.
Here is an outline of the Brick Marketing Best Practice SEO Checklist Guide:
Phase 1: On-site SEO
Step 1: Pre SEO Tips
Site owners have to ask themselves three things before they can even begin to develop their SEO campaign.
1. Do I want sales or leads?
2. Who is my audience?
3. Who is my competition?
Step 2: Site Structure and Navigation
Your site structure should lead visitors done a predetermined path of conversion. Site structure and navigation actually play important roles when it comes to SEO.
SEO: What is it? Where is it?
SEO stands for Search Engine Optimization, and (in a nutshell) is the process of making changes in different areas of your website in order for the search engines to find and deliver targeted visitors to your website.
Step 3: The Importance of Content
In the world of SEO, content is king. It is the most important factor of a website’s long term SEO success.
Step 4: Keyword Research
Keyword research is a critical component of any SEO campaign. Keyword research is going to determine who can see your website, search engines and users alike. Your audience is going to be using specific keywords to conduct searches. Missing out on important keywords means missing out on potential customers. Keyword research is going to make or break your SEO campaign.
Step 5: On-site Optimization
On-site optimization is all about going through each page of your website and incorporating your newly selected keywords.
The following is a list of website components that need to be optimized for SEO:
• Meta Title Tag, Description, Keywords
• H1 Tag
• URL Structure
• Image Tags
• XML Sitemap
• Internal Linking Structure
Phase 2: Link Building
Link building is the practice and ongoing campaign to increase your website and company’s brand and visibility in the search engines, as well as online in general.
Step 1: Link Building
• Article Marketing/Document Sharing
• Social Networking
• Directory Submission
• Natural Links
• Video Marketing
• Blog Comments
• Local Profiles
• Industry Associations
• Online Publicity
Step 2: Measurability
How do you measure the success of your SEO efforts? You can look at a few things: leads, sales, conversion ratio and the number of visitors to the site to start.
Picking an SEO Provider
Thinking about going with a SEO professional instead of attempting to go-it-alone? This section offers advice on making sure you select the right SEO professional.
If you need more information, check out some of Brick Marketing’s recommended resources.