How Business Listings Are Made

“Hey everybody. Welcome to another edition of Whiteboard
Friday and in particular a local edition of Whiteboard Friday. I’m David Mihm,
the Director of Local Search Strategy for SEOMoz, and I’m here to answer one of
the most common questions that we get asked which is:  “Hey, how come my

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How to Build Links to Your Blog

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it’d be a

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How to Rank: 25 Step SEO Master Blueprint

If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the

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Positioning Your Business for the Future of SEO

“Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday. My name is Ron Garrett, and I work with Distilled out of their New York office. I’m just down here this week in Seattle, and Rand invited me over to tape an edition of Whiteboard Friday. Either which way,

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Content Isn’t King. Trust Is King.

As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.

People buy from people that they

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A New Version of GetListed.org

Today, I am excited to announce the release of a new version of GetListed.org. While no new functionality is included in this update, the team and I hope it provides a dramatically improved user experience on several fronts.

The best way to get a sense of what’s changed is to

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Penguin 2.0/4

The long-awaited Penguin 2.0 (also called “Penguin 4”) rolled out on Wednesday, May 22nd. Rumor has been brewing for a while that the next Penguin update would be big, and include significant algorithm changes, and Matt Cutts has suggested more than once that major changes are in

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How to Build a Content Marketing Strategy

Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term

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The Marketing Value of YouTube

One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?”

The answer: probably.

…..but it depends on the type of business you are, the kind of content you’re creating and the goals you have

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5 Steps to Facebook Advertising

“Hi, I’m Lauren Vacarello, the Senior Director of Online Marketing for Salesforce.com, and today we’re going to talk about 5 Steps to Facebook Advertising. In the next 5 or 10 minutes, we’ll talk about how to get started with advertising on Facebook.

So before we really dive into it, let’s talk

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