Tag Archives: Inside AdWords

Getting Started with Automated Rules

Posted on September 12, 2011 by admin

Posted by Dan Friedman, Inside AdWords crew Earlier this year, we launched Automated Rules, a feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Since then, tens of thousands of … Continue reading →

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Studies show search ads drive 89% incremental traffic

Posted on August 10, 2011 by admin

Posted by Lauren Barbato, Inside AdWords crew Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic? Google statisticians recently … Continue reading →

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“Mobile”-ize your business with Google Sites

Posted on August 6, 2011 by admin

Posted by Dan Friedman, Inside AdWords crew A poor mobile web experience can negatively shape a consumer’s opinion of your brand or your company altogether. In a recent study, we found that 61% of users are unlikely to return to … Continue reading →

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Add +1 to help your ads stand out

Posted on June 18, 2011 by admin

Posted by Nathania Lozada, Inside AdWords crew People make choices about your website many times each day–whenever your pages appear in Google search results. What if the people who love your site could help their friends and other users find … Continue reading →

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Smartphone User Study Shows Mobile Movement Under Way

Posted on May 2, 2011 by admin

by  Inside AdWords Tuesday, April 26, 2011 | 10:33 AM Smartphone User Study Shows Mobile Movement Under Way Labels: Mobile, research   Cross posted from the Google Mobile Ads Blog: 71% of smartphone users search because of an ad they’ve … Continue reading →

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5 Simple Ways to Improve Your AdWords Performance

Posted on April 23, 2011 by admin

Posted by Dan Friedman, Inside AdWords crew With the recent international launches of the Ad Innovations site, we want to take a minute to call out a few simple things you can do to quickly improve the performance of your … Continue reading →

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Introducing free phone support for Google AdWords advertisers

Posted on April 12, 2011 by admin

Posted by Francoise Brougher, VP, Global Advertising and Product Operations We’ve worked hard to keep in touch with our AdWords customers and we’re always looking for new ways to support you. Currently we offer email and online support, and today … Continue reading →

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A new way to contextually target your ads on the Google Display Network

Posted on April 12, 2011 by admin

Posted by Lisa Shieh, Inside AdWords crew As with other targeting options on our Display Network, contextual targeting by topic supports all ad formats, such as text, display, video, and rich media, as well as all our bidding options, such … Continue reading →

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Take your ads to new heights with Blimp Ads

Posted on April 7, 2011 by admin

Posted by Nathania Lozada, Inside AdWords crew For more than ten years, AdWords has been at the forefront of the advertising world. From text ads to video ads, we’ve been constantly innovating and redefining the advertising ecosystem. Starting today, you … Continue reading →

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Location targeting on AdWords: Now with more advanced controls

Posted on April 5, 2011 by admin

from Inside AdWords Location targeting on AdWords: Now with more advanced controls Tuesday, March 22, 2011 | 10:09 AM   Targeting method: Target using physical location Let’s say you run a furniture store in Chicago and you want to advertise … Continue reading →

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