Simplifying bidding on the Google Display Network

Posted by Lisa Shieh, Inside AdWords crew
Friday, February 18, 2011 | 4:50 PM

If you use managed placements to manage bidding or targeting on the Google Display Network, you might have at one point questioned why you saw three separate default bids in your ad groups: a regular default bid, a managed placements bid, and a Display Network bid.

We’ve heard feedback from advertisers that it’s confusing to work with these three default bids (and most of you don’t even use default bids for your managed placements–preferring to set bids individually). In an effort to simplify things, we’ll be removing the managed placements default bid starting on March 15, 2011.

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