SEO – Finding the Balance

SEO Tai Chi: find the perfect balance
Finding the right balance between several factors is important for many things in life. Search engine optimization is no different. If you want to get high rankings on Google, Bing or other major search engines, than you have to find the right balance between on-site factors and off-site factors.

Both influence the position of your website in the search results. Which factors are more important and what exactly should you do to improve the position of your site?

What is the definition of these factors?

1. On-site optimization refers to the factors that you can control on your web site:

  • The text on your web page.
  • The number of web pages on your website.
  • The number of keywords and related keywords on your web pages.
  • The links on your web pages to other pages of your site.
  • The links on your web pages to other websites.
  • The structure of your website.
  • The robots.txt of your site.
  • The HTML code of your web pages.

2. Off-site optimization refers to the ranking factors that are usually out of your control. The most important off-site factor are the links to your web site:

  • The number of backlinks that point to your website.
  • The quality of the backlinks that point to your website.
  • How often your website is bookmarked on social bookmark sites.
  • How often your website is mentioned on services such as Twitter.

Search engines determine the position of your website in the search results based on the on-site and the off-site factors of your website.

What is more important for your website?

Some webmasters invest most of their time in on-site optimization. Others swear that links from other websites are the only way to get high rankings on Google.

Depending on the keywords for which you optimize your website, you can achieve good results with both methods.

You will get the best possible results for your website, if you combine both factors:

You need both factors to get good results

If you optimize the on-site factors of your website than you make it as easy as possible for search engine spiders to parse your web pages.

The content of your web pages should contain the right elements and the right keywords in the right places so that search engines know what your website is about.

Links from other websites that contain your target keywords show search engines that other people also find your website relevant to a certain topic. If other people mention your website on social bookmark services then search engines know that real people like your website.

Analyze the on-site and the off-site factors of your web pages

If you want to get high rankings for a certain keyword, analyze the web page for which you want to get high rankings with IBP’s Top 10 Optimizer.

The optimizer will tell you how to correct the on-site elements of your web page and how to change the links so that your website gets top 10 rankings on Google and other search engines for any chosen keyword.

Finding the perfect balance between on-site and off-site optimization is easy with the top 10 optimizer. If you follow the advice of IBP’s Top 10 Optimizer, you’ll get the rankings that your website deserves.

“Copyright – Web site promotion software

How to Get Web Traffic

How to make people click on your search engine listings
Getting listed on Google’s first result page is great but it won’t do your business any good if nobody clicks on your listing in the search results.

search listings

You have to convince searchers to click on your listings. There are several things that you can do to increase the number of clicks on your listings.

1. Use your keywords in the title and the description

Google, Bing and some other search engines make words appear in bold that match the search query in the search results. Your listing will stand out if it contains bolded words.

2. Use compelling web page titles

Add a call to action and your unique selling proposition in your web page title. The web page title is the only text that search engines usually won’t change in the search results:

  • Make sure that the titles of your web pages are descriptive. It should be clear what to expect on the pages.
  • If possible, add a call to action and benefits in your web page title.
  • Put the most important information at the beginning of the title. Search engines might shorten the title in the search result pages and people might not see the complete text.
  • If you’re not a major brand name, avoid your company name in your web page titles.
  • Do not use the same title for all of your web pages. This is a mistake that many beginners make.

If the titles of your web pages are too short or only a collection of keywords, Google might rewrite them (see news below).

3. Optimize your web page descriptions

Although Google will create a new description snippet for your website it can help to optimize the meta description of your web page for other search engines that display the description.

Just like the web page title, the description should include a call to action and it should tell searchers why your website is better than others.

boring listing

4. Try to get Sitelinks and breadcrumbs for your website

Listings that contain Sitelinks or breadcrumbs stand out in the search engine results. Check your website design and the navigational elements on your web pages to make sure that Google finds the correct pages for Sitelinks and breadcrumbs.

Always keep in mind that you optimize your web pages for real people. It does not make sense to get top 10 listings if searchers don’t find your pages interesting. To get your website on Google’s first result page, analyze it with IBP’s Top 10 Optimizer.

“Copyright – Web site promotion software

Gaining More Customers


Six points: how to turn more of your website visitors into customers

Your website will only cost you money if your website visitors don’t become customers of your company. For that reason, it is important that you get the basics right.

1. What is your website about and what’s in it for the visitor?

You have only a few seconds to keep a visitor on your page. If the visitor is not convinced within seconds that your site is worth reading, he’ll go away.

Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible.

2. Is your website trustworthy?

Tell your visitors who you are and don’t hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.

Are you a member of an industry organization? Has your company received awards? Tell your website visitors!

3. Does your website look professional?

Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.

If your website displays ads, consider if they distract your website visitors too much from the real content. Your website visitors might also wonder why your site shows ads for other companies.

4. Make it as easy as possible for your website visitors

Tell your website visitors what you want them to do: “Download the free demo”, “Create a free account”, “Download the free white paper”, “Subscribe to our newsletter”, etc.

Focus on a single task. Don’t ask the customer to subscribe to your newsletter or to download the demo or to request more information. Focus on a single task and tell the visitor in great detail why it would be good for the customer to complete that task. Of course, you can use different tasks on different pages of your site.

Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

5. Make it a risk-free experience for your customers

Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

Offer money back guarantees and other guarantees that show your website visitors that it is risk-free to complete a task on your website. Always deliver on your promises!

6. Give search engines what they want while pleasing your website visitors

The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.

When a searches sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.

Increasing the conversion rate of your website is an easy way to increase your revenue without increasing the number of website visitors. The more visitors of your website become customers, the more you will earn when your website is listed on Google’s first result page.

“Copyright – Web site promotion software

Bogus Credit Card and Bank Charges

I have gotten several e-mails from people claiming to have gotten a credit card charge or a checking account charge from a company Named “New Age Pay Per Click”.

It did not come from us! – This is an informative website – we do not conduct business with the name of this website.

Sample e-mails:
“A charge was made on our checking acct from New Age Pay Per Click….it is not our charge and it needs to be removed…how do we do that? The bank has instructed me to contact you.”

“On 10/13/10 a charge of $10.19 was made to my credit card by you. Please let me know what this charge was for?”

“i did not order pay per click but somehow i got charged for it.  how do i remove it and stopped being billed?”

We do not conduct any business under the name of New Age Pay Per Click or New Age Website Marketing.

Please contact your credit card company or Bank and dispute the claim. Ask for any and all documentation about the charge. The charge did not come from us. It seems to me that someone has stolen your billing information and using the business name of New Age Pay Per Click.

When I do a search on New Age Pay Per Click – there are only a few sites out there, however, there is one site, that I believe is in Russia that is a dangerous site.

I found a site: “This web page at has been reported as an attack page and has been blocked based on your security preferences.”

Please make sure you stand firm on your resolve to get these bogus charges removed from your credit card.

Good Luck

11/07/10 – addendum

Due to the high volume of traffic from people looking for information about “new age pay per click” I added the following information – I can only assume that there are many other people getting fraudulent charges on their credit card and bank statements:

How to dispute charges:
1) Gather all the information you can
2) Contact the company if you can
3) Contact the Bank and dispute the claim
4) Consider closing the account – if the bank does not help.

ID Theft and Account Fraud

Sample Dispute Letters (PDF)

How to dispute a credit card bill with a merchant

How to Dispute a Charge on Your Debit Card

Consumers CREDIT CARD CHARGEBACK RIGHTS… from the Office of the California Attorney General

How to Dispute a Charge

If you have Bank of America

Take Charge: Fighting Back Against Identity Theft

Avoiding Credit and Charge Card Fraud

For More Information

The Federal Trade Commission works to prevent fraudulent, deceptive and unfair business practices in the marketplace and to provide information to help consumers spot, stop and avoid them. To file a complaint or get free information on consumer issues, visit or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. Watch a new video, How to File a Complaint, at to learn more. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.

Lost Rankings?

First aid: how to recover lost rankings on Google – from Axandra

That’s one of the worst things that can happen to a webmaster: your website has lost its rankings on Google. Ranking drops can cost your business a lot of money. This article will help you to recover your lost rankings on Google.

Possibility 1: Your website has been penalized by Google

To check if your website has been penalized by Google, search for “” (replace with your own domain name) on Google.

If Google does not display any pages of your website, then your site has been penalized.

Google only penalizes websites that use spammy search engine optimization methods. For that reason, you have to remove all issues that might have caused the problem:

1. Remove all on-page spam:

  • Remove hidden or nearly-hidden text on your web pages. Reconsider any use of display:none and visibility:hidden that you use in the CSS code of your website.
  • Check your web page titles, the meta tags and even the HTML comments on your web pages and remove any elements that might be interpreted as a keyword stuffing attempt.
  • Remove any unnecessary redirects, links to dubious websites and all duplicate pages from your website.
  • If you use cloaking or bot blocking scripts on your server, disable these scripts. Many bot blocking scripts keep legitimate search engine spiders away.
  • Make sure that your HTML code is clean and that your web pages look nice. Don’t use any automatically created doorway pages.

2. Fix all off-site issues:

Off-site issues are often the reason for ranking penalties and they are more difficult to fix than on-page issues.

  • If you participated in automated link exchange systems or if you paid a cheap overseas link building service to get links to your website then it’s likely that these links have been flagged as spam links by Google.Google does not like automated link systems at all. Remove all automated link systems from your website and try to make sure that these linking systems do not link anymore to your site.
  • If you purchased links to improve your rankings, try to get rid of these links. Paid links do work to some extend but they can get your website in trouble when Google finds out that you use paid links.

3. File a reinclusion request

When you are sure that all spam elements have been removed, you can file a reinclusion request.

Keep your reinclusion request short and to the point. Be friendly and explain what you have done to clean up your website.

Possibility 2: This is a change in the ranking algorithm

A ranking drop does not necessarily mean that your website has been penalized.

1. You redesigned your website or your website is relatively new

Google also temporarily downranks websites after a major design change (source). In that case, you don’t have to worry about the ranking drop because Google will give you your old rankings back after some time.

Of course, you must make sure that your new website design can still be parsed by Google and that your new web pages still contain the keywords for which you want to be ranked.

2. Other websites are better than yours

    Search engine optimization is not a set-and-forget thing. Your competitors might have improved their websites so that they now have better content and better links than your site.

    No website can keep its rankings forever. Re-analyze your web pages and optimize the content of your pages so that it is compliant to Google’s latest ranking algorithm.

    Also improve the backlinks that point to your website. The link builder in IBP can help you to get better links.

Losing rankings on Google is hard for any website. If you do the things described above, chances are that you will get your rankings back as quickly as possible.

If your website doesn’t have top 10 rankings on Google yet, optimize it with IBP’s Top 10 Optimizer. The optimizer will tell you what to do so that you get first page rankings on Google for the keywords of your choice.

“Copyright – Web site promotion software

Google Caffeine is live

Google Caffeine is live: what you need to know
Last week, Google officially announced that their new web indexing system “Caffeine” is live on all Google pages. What does this mean for your website and do you have to change anything on your pages?

What is Google Caffeine?

Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old method, Caffeine can index new web pages faster:

“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”

Google changed they way in which they index the web because they want to show new pages more quickly in the search results.

What is the difference between the old system and Google Caffeine?

Google’s previous system updated the search index in batches.

“Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks.

To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.”

With Google Caffeine, Google’s search index is updated continually:

“With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index.”

That means that new pages will be displayed in Google’s search results sooner if they are relevant to the search query.

What do you have to change on your web pages?

Caffeine is not a ranking algorithm update. It does not change the way Google ranks web pages. Caffeine just means that new pages will be shown much quicker on Google’s result pages.

To get your own website on Google’s first result page, analyze the web pages that currently have top 10 rankings on Google. The pages that now have a top 10 ranking on Google have done everything right to please Google’s latest ranking algorithm.

Analyze the top ranked pages and check how and where they use their keywords. Also check which web pages link to the top ranked pages and how they link to the top ranked pages.

Doing this is a lot of work if you do it manually. For that reason, we developed the Top 10 Optimizer. The Top 10 Optimizer automatically analyzes the web pages that currently have high rankings for your keywords and it compares them to your own website.

You will also get detailed instructions on how to change the content of your web pages and the links to your site so that your site will be listed in Google’s top 10 results.

“Copyright – Web site promotion software


How To Remove Negative Articles

Six things you can do to remove bad press from the search results

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them.

Some customers might write negative comments about your company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.

What can you do if web pages with negative comments appear on Google’s first result page for your company name?

1. Fix the problem

If people write negative reviews about your company, the first thing that you should do is to fix the problem that caused the negative review.

2. It doesn’t hurt to ask

Send the webmaster of the web page with the negative review a polite email and ask for removal of the negative comments. Many webmasters will cooperate if you explain the issue.

3. Give web pages with positive comments a boost

If the webmaster does not want to remove the negative review, find websites that contain positive comments about your site.

Link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results.

If appropriate, bookmark web pages with positive remarks about your website on social bookmark sites such as Digg and Delicious.

4. Ask for testimonials from happy customers

If you receive positive feedback from customers, ask them to write a review on, or similar sites.

5. Add your website to company wiki pages

Websites like allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia.

These Wiki pages will also appear in the search results when someone searches for your company name.

6. Make sure that your own website tops the search results

If your own website comes first for your company name then most people will click on your link and don’t look further. Use IBP to make sure that your own web site has position 1 in the search engine results.

Removing negative comments from the search engine results can take some time. It’s best to avoid negative experiences at the outset by providing high quality products and good customer support.

“Copyright – Web site promotion software

Welcome to our Web Marketing News

We just created this blog to inform our visitors about Web Marketing in all it’s forms.

We will discuss and cover many forms of web marketing that you can take advantage of:

  1. Optimization
  2. Pay Per Click
  3. Link Building
  4. Video Marketing
  5. Article submissions
  6. Forum Comments
  7. Social Networking
  8. Directory Submission
  9. Blogs – like WordPress
  10. Website Advertising Opportunities
  11. One way links – reciprocating links
  12. The wrong way to obtain incoming links
  13. Micro websites
  14. E-mail campaigns
  15. Many more ideas and techniques

This website will try to bring the latest and the tested web marketing techniques that can bring your website to the top 10 of the search engines  – driving more visitor traffic to your website.

So join me on this trek through the web marketing world.