Category Archives: Analytics

Shoes of Prey, an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels reports. Through taking action based on these insights they were able to … Continue reading →

Thursday, February 09, 2012 | 4:19 PM Labels: Custom Reports Clicking this button loads the custom report builder. From there, you are just clicks away from your own custom report. Article source: http://feedproxy.google.com/~r/blogspot/tRaA/~3/CWtAHjWQSsw/customize-your-standard-reports.html

Wednesday, February 08, 2012 | 11:42 AM Labels: New Google Analytics Article source: http://feedproxy.google.com/~r/blogspot/tRaA/~3/ORXbRlHzmq8/google-analytics-has-learned-9-new.html

The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco Eric Peterson from Analysis Exchange – an initiative designed to provide hands-on training opportunities for … Continue reading →

For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a significant challenge. … Continue reading →

In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to make it … Continue reading →

You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience … Continue reading →

Since May of last year we’ve been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need. We’re extremely pleased with the new capabilities … Continue reading →

When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin … Continue reading →

As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help … Continue reading →