Welcome to the
New Age Website Marketing Blog.
We will discuss and present ideas, some old – some new, about how to market your website.
Many people think you just submit your website to a search engine and you are finished. If this is what you or someone you know – believes, then I am can’t help you and more importantly, I am glad because we will probably never have to compete against your website for a top rankings on any of the main search engines!
Website Marketing is composed of many facets of web services and advertising, but before you begin, you need to answer the following questions:
- Why do you need a website?
- Who is your target audience?
- How do you want your website to look?
- How will you build your website?
- Who will build the website?
- How often will you update the website?
- How are you going to advertise your website?
The first thing you need to know is why do you need a website?
Sure the first answer that everyone says is “I want to be on the Internet”. Of course, that is a reason, but is that your reason?
You want to know how many people are searching for your products or services on the Internet and more importantly – How are they searching and what terms are they using to search for your product or services?
You need to understand your web based target market before you even start your website. The goal is to produce sales. If you do not understand what the public wants or how they want it, how are you going to be successful in building a website?
Your goal is to answer the questions people want answered in just a few moments of time.
Who are you?
What do you sell?
Where do you sell to?
When do you offer your products or services?
How do you sell what you offer?
Why should I buy from you versus your competitors?
I am just starting this process of writing my “book”, so stay tuned for the next segment.