Automattic, Steward of WordPress.com, Snaps Up Longreads

In the desert of short news bites and unsatisfying blog posts, the website and weekly e-mail Longreads is a refreshing anomaly. Since 2009, the small Oakland (Calif.) company has been linking to stories of more than 1,500 words, offering a smorgasbord of great articles from underappreciated websites as well

Read the complete story: http://www.businessweek.com/articles/2014-04-09/automattic-steward-of-wordpress-snaps-up-longreads