Buzz Beyond Facebook, Twitter: Gnip Pools Data from Tumblr, WordPress

In a reminder that brand chatter doesn’t just happen on Facebook and Twitter, one data middleman is bundling together the conversation stream from four of the web’s most pervasive blog and commenting platforms.

Gnip — the conduit to the so-called Twitter firehose – is getting into what you might call

Read the complete story: http://adage.com/article/datadriven-marketing/social-data-firm-gnip-pools-blog-data-tumblr-wordpress/245429/