As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.
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article source: http://feedproxy.google.com/~r/seomoz/~3/VHxawNm6O_k/content-isnt-king-trust-is-king