Traffic is vanity and Conversion is sanity!
We’re working on improving conversion at the moment so have investigated a range of tools that can help.
Here are 7 great WordPress plugins that will grow your subscribers and let you focus on delivering great content.
#1 Relevant and Timely Popups
Popups can be very annoying but can also improve conversion.
Pippity is a wordpress plugin that allows you to display popups based on configuration options you set. For example, you can say that you only want the popup to only appear to a user once, appear at the end of a post or appear after a time interval. You can also set up different popups based on what site the user is coming from!
Configuration Options for Pippity
#2 Grab your Audience’s Attention!
Hellobar is a narrow bar that appears across the top of your website with a message that encourages people to click on it. This is a less intrusive way of grabbing your user’s attention but by using eye catching colors you can make it stand out.
For example, John Haydon uses Hellobar on his blog to get people to sign-up for his webinar. He opted to use a button as the link style which compels you to click it, and the fact it is placed on a bright red background helps it to stand out.
John Hayden using the Hello Bar to Attract Attention
#3 Just say “Thank you”
Getting comments on your blog is difficult. When you get a relevant comment on your blog you have an engaged reader that you don’t want to lose. By using Comment Redirect you can direct first time commenters to another page on your website where you then try to convert them.
“I use Comment Redirect plugin to serve up a ‘Thank You For Commenting’ page to first-time commenters and they love it! I do wish the plugin had some way to measure readers that subscribe from that page, but it’s a very useful plugin for what it does” – Mack Collier (founder of #blogchat)
Currently the “thank you page” that first time commenters get redirected to converts at 6.6% but it has been as high as 12% depending on where the new commenters are coming from. Again, it’s really important to focus on the right traffic sources and not just the right landing pages for converting visitors into subscribers – Ramsay Taplin – BlogTyrant.
Ramsay gets over the problem of the plugin not having analytics by using AWeber E-mail Marketing to track where subscribers are coming from.
#4 Make it Very Easy to Subscribe
Another way of encouraging your commenters to subscribe is by catching them at the point they are posting the comment. Normally when you comment on a blog post, you need to enter your e-mail and website address. Using WP-Leads you can kill two birds with one stone and also use this information to sign them up. WP-Leads places an extra checkbox underneath the Post Comment button which allows the commenter to subscribe to the blog there and then.
The Checkbox Encourages More Subscribers
#5 Clear and Effective Calls to Action
A call to action clearly outlines to the website visitor what the next course of action is. Optinskin allows you to easily create subscription forms based on designs that are effective at converting visitors.
For example, when a reader gets to the bottom of a blog post it’s likely they have read (or at least skimmed) the article and got some value out of it. At this stage having a clear call to action within the blog post can be a very effective way of getting a new subscriber. Within about 1 minute I had setup the following form at the end of my blog posts:
Optin Skin Can be Up and Running Getting Subscribers in Minutes
#6 Lead Generation Forms Built in a Snap
Gravity Forms is a very easy to use tool for creating forms on your website. So you can create a variety of forms to encourage subscription. Here’s an example one that took a couple of minutes to create:
Gravity Forms are Quick to Build and Very Useful!
#7 Sharing is Caring
If you can encourage visitors to share out your content this will bring more traffic back to your blog where you can use the tactics above to convert.
DiggDigg is a social sharing toolbar that can appear horizontally or vertically on websites. You can set it up to ‘float’ so that as you scroll down your blog post the social sharing icons still stay visible. By making it easy for visitors to share out content you’ll drive more potential subscribers back to your site.
You can see DiggDigg in action on the left hand side of this page! Share it and see what happens!!!
Have you used any of these plugins? Let us know what works for you.
*A version of this article was originally published on Social Media Examiner
This article originally appeared on RazorSocial and has been republished with permission.
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