If we need to get yourself adult to speed with a fundamentals of internet selling and amicable media marketing, this seminar is for you. The event is wholly web based, utilising detailed, live online demonstrations and box studies; PowerPoint won’t get a look-in (bad news for all a slip junkies out there).
This is a same seminar that has recently been delivered to organisations such as NRMA, Nestle and The Sydney Harbour Foreshore Authority.
Date: Tuesday, Nov 29th, 2011
Venue Location: Karstens during CQ Conference Training
Centre; 123 Queen St, Melbourne 3000
Format: Interactive and singular to 22 people.
Refreshments: Morning tea, lunch and afternoon tea are provided.
Takeaways: A workbook and a 2GB USB hang jam-packed with internet selling amicable media books, videos, whitepapers, podcasts and manuals.
Connectivity: There is a wireless internet tie accessible during no assign if we wish to move your laptop.
Who should come along: Anyone with during slightest one feet in a twenty-first century.
Cost: $645 + GST
WORKSHOP PROGRAM
1. YOUR ORGANISATIONAL WEBSITE – GETTING MORE JUICE FOR THE SQUEEZE
- Master a fundamentals of SEARCH ENGINE OPTIMISATION – almost boost the quality of hunt trade to your website for lead era and approach sales.
- Position hunt aligned KEYWORD CONTENT opposite your website regulating a marketplace segmentation page structure (find out because we and not your IT support chairman or organisation needs to take shortcoming for this).
- Drive internal hunt trade to your website by claiming and optimising your GOOGLE PLACES BUSINESS LISTINGS for all of your branch, shop, office, or room locations.
- Engage your website visitors and keep them entrance behind with INTERACTIVE CONTENT such as streaming video and audio.
- Set-up GOOGLE ANALYTICS to magnitude and news on a efficacy of your online activities – organic search, paid promotion and amicable media – as totalled by your possess website acclimatisation idea data.
2. CONSIDERED SOCIAL MEDIA – NOT A BLIND JUMP ONTO THE BANDWAGON
- Examine a several ways SOCIAL MEDIA CAN BE STRATEGICALLY APPLIED within your possess organisation: as a marketplace investigate ‘listening post’, for selling communications outreach, for attention suspicion leadership, or as a patron service/ rendezvous touch-point.
- Think over ‘the bird and a book’. There’s some-more to amicable media than TWITTER FACEBOOK – incorporate energy platforms such as YOUTUBE, LINKEDIN and BLOGS into your amicable media strategy. And what of GOOGLE+ – Google’s amicable network play?
- Integrate amicable networking, pity and recommendation functionally into your possess website pages with embeddable SOCIAL MEDIA BUTTONS from Facebook, Twitter, LinkedIn and Google. Examine a principal motivations behind because people share their calm and ideas with one another online.
- Use a FACEBOOK AND LINKEDIN AD CAMPAIGN platforms for micro-targeted amicable media advertising.
- Blog for business – WHAT TO BLOG, to whom, and who inside your organization should (and shouldn’t) be posting.
3. ‘CONTENT MARKETING’ – HOW TO GENERATE BUSINESS BY GIVING IT ALL AWAY FOR FREE
- Establish your organisation, or yourself, as a suspicion personality or theme matter consultant within your attention zone by edition layers of RELEVANT, FINDABLE SHARABLE calm to a web. Applicable to both ‘business to consumer’ and ‘business to business’ organisations.
- Build a repository of hunt optimised multimedia calm to offer as a QUALIFIED LEAD GENERATION MAGNET (‘blended hunt optimisation’).
- Lift a off-line PROFILE CREDIBILITY OF YOUR BRANDS by firstly educating and informing intensity business or clients online.
4. ONLINE PR REPUTATION MANAGEMENT – THE INTERNET HAS CHANGED THE RULES
- Issue your possess real-time ONLINE PRESS RELEASES to your aim audiences.
- Manage a flourishing call of GOOGLE REVIEWS appearing opposite business names and brands online.
- Learn how to set adult an programmed ONLINE MONITORING for your brand, attention terms, and all aspirant online activity.
- Deal with NEGATIVE ONLINE BRAND MENTION – cruise a response alternatives of ‘fight, moody or flood’.
FACILITATOR – TIM MARTIN
In further to consulting on internet selling and amicable media, Tim is an general discussion presenter, university guest lecturer, and multi-award winning orator for CEO organisation The Executive Connection. His dual businesses are Melbourne formed consultancy 2 Sticks Digital, and training arm NET:101.
ABOUT NET:101
NET:101 is a preparation training services arm of Melbourne formed consultancy, 2 Sticks Digital. Established in 2009, NET:101 provides internet selling and amicable media courses for executives, sketch on a knowledge of some of a best educators in a industry.
We commission marketers and corporate communicators; or conversely, we disempower agencies, IT execs, or anyone who deliberately keeps their clients or colleagues sitting in a wilderness. Digital divides are unacceptable.
For engagement information click here
Article source: http://www.prwire.com.au/pr/25945/melbourne-course-social-media-amp-internet-marketing-fundamentals-1
