Social media is a good approach for marketers to widespread recognition about their products, stay in hold with and correlate with their constant customers. Barbara Pezzi, Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is behind to share with us how Fairmont magnitude and analyse their amicable media efforts with Google Analytics. By regulating a multiple of debate tracking parameters and modernized segments (which can be used in combinations with social plugin analytics), Barbara is means to consider that amicable media campaigns work a best for generating bookings.
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