Tuesday, Oct 25, 2011 | 9:30 AM
Labels:
Analytics API
To accommodate this objective, BCIT chose 4Q Suite, an online consult apparatus built by iPerceptions. 4Q uses a Google Analytics API to couple 4Q Suite consult responses with a analogous Google Analytics event data. An researcher can afterwards use this information to answer questions associated to caller goal and satisfaction. 4Q marks 6 “Voice of Customer” events within Google Analytics. These events are associated to consult completion, charge completion, purpose of visit, and altogether satisfaction. With 4Q consult information accessible in Google Analytics, marketers can improved prioritize site enhancements, guard a efficacy of ad campaigns and selling events some-more closely, and fast brand changes in conversion. The Google Analytics API also creates it probable for 4Q to trade GA information into a 4Q Suite dashboard, enabling research of a integrated dataset and open-ended feedback. And, users can perspective or accept programmed alerts of poignant changes formed on a multiple of 4Q Suite and Google Analytics data.
Article source: http://feedproxy.google.com/~r/blogspot/tRaA/~3/Ws5JDxBC3bs/bcit-increases-visitor-satisfaction.html
