- If your content or subject really is universally applicable – While this is very rare, there is some content topics that apply to almost everyone on the web. A good example of this would be Facebook; just about everyone on the internet has a Facebook account and has an interest in changes (especially when it involves privacy settings).
- Creating exhaustive guides – Super in-depth and extensive guides and documents can receive a lot of links if they are done really well. Think about how many links SEOmoz’s Beginners Guide has received.
- Sales data – you can analyze your sales data and segment it by population, gender, or other information you collect in the sales process to contribute something new. Yes this data might not be completely accurate as it is your sales data and may not be representative of the market. That said, it is still new and typically unavailable to people.
- User data – When users register, ask them for information. If they have profiles on their site, ask them for information. Then anonymously aggregate this information and present it with pretty charts and graphics (More on this from Dr. Pete). OK Cupid does a great job of this with most of their blog posts. Check out this one on stuff white people like (original stuff white people like).
- Do your own research – Offering brand new data is great because no one else has it so you get to be the definite (linked) source for forthcoming references. This can be really helpful with infographics – if you are having a hard time finding research that someone has published, do the research yourself. Tools like Ask Your Target Market are great for this as they provide you with a large panel so you can get quick responses and you can focus your time on creating your link bait, not doing research.
- Spelling/Proofreading – do you have typos or misspellings. It happens. A lot. Get someone who is really nitpicky and uptight to go over it.
- Technical details – Make sure that the content is technically correct and that you aren’t wrong. Find a subject matter expert and have them verify your work.
- Readability – While the linkbait might make complete sense to you and your cohorts, you this is your baby (and nobody thinks their baby is ugly) so somethings that might seem obvious to you really aren’t obvious to everyone else. Have your mom look at this, kind of like when you were in grade school and your mom checked your homework. Get someone object who isn’t invested in the project verify that it makes sense (and that it’s cool).
- News hook
- Contrary hook
- Attack hook
- Resource hook
- Humor hook
- Ego hook
- Incentive hook
What insights do you guys have? I’d love to hear what’s worked for you when you’ve been working on creating link bait.