Blog Posts to Read for March 3, 2011

Writing by SEO Journal

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

What Satan Taught Me About Content Marketing
The goal of content marketers is to persuade an audience and motivate them to take action. This post explains that there are five basic concepts to keep in mind when writing effective content: audience, argument, appeals, evidence, and opposition.
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The Top 3 Reasons Why Your Blog Must Be SEO Optimized
A blog is a great way to build a relationship and network with customers and visitors. It’s important to pay attention to the SEO aspects of your blog.
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Marketing by the rules, an SEO lesson
Most SEO people play clean. However, sometimes the temptation is too great and the line between good and bad is too grey.
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The 3 Keys to Twitter Influence
Twitter influence is becoming a key component to determining success in branding, customer relations, and marketing. There are three basic elements to measure influence: amplification, network, and reach.
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Only 28% of Google Searchers View PPC Ads On Right Side of Page
This post includes information from User Centric eye tracking research that explains that only 28% of participants viewing Google and 21% viewing Bing looked at the sponsored results on the right hand side of the page. 90% of participants looked at the sponsored results above the organic results in each search task.
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How Professional Services Firms Use Content Marketing
The writer of this blog post assumed that professional service firms were leaders in thought leadership marketing. It turns out that professional service firms are not more likely to use content marketing and trail their peers in a number of important ways.
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Quality Web Copywriting Wins The Race for Customers
This blog post teaches the six proven best web copywriting practices and strategies.
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Isn’t Social Networking About Connecting With People?
Social networking is a great way to get introduced to people, but it’s important to take it one step beyond that and get to know them in ways that reach beyond their social profile.
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Search Engine Optimization Tips for Beginners
This post provides helpful information for people just starting out in SEO. It provides basic information on how the search engines work, keywords, and link building.
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Finding content within your company that’s actually worth sharing
When it comes to content marketing, it’s important to only share what’s worth it. Blogs are great for a long term return and blog posts can be promoted via Twitter.
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These were the our favorite SEO, SEM and Social Media blog posts this week. Check back next week for more top posts!