Don’t get me wrong, using automation and software programs at times is a must because after all there are only so many hours in the day to get everything done, but there are times when software programs and automation tools are just not cool to use. Social media and search engine optimization is the process of marketing, communication, and audience interaction; can you trust a computer program to do that safely and accurately for you?
Here are some things marketing software products can’t do:
Software Can’t Think
In some cases software can think but when it comes down to making an educated business decision; how is a software program really going to pan out? As a business you need to put yourself in the shoes of your audience when making any marketing decisions and no software program is going to be able to do that.
Social Means Being Social
Automating everything on the social level is not going to create that warm and fuzzy feeling with your audience. Automation software is not going to engage in conversation or reply to others. You might come across something really great that you want to retweet. Automation software is not going to put that thought together and proceed with that action.
I have seen titles show up very strangely on certain platforms in which social bookmarking automation tools have been used. If there was a human submitting individually to each they could fix a title or character that is showing up in a funky way. Automation software is not going to do that for you or put the thought together that it should be done.
Search engine marketing is all about thinking where your audience is hanging out and trying to create inbound traffic streams that simply require a human being to be there in order to make marketing related decisions. No search marketing campaign can be put on autopilot by a software program and expect to see good quality business results. As a business you need to make the time to provide the human element if you want to be successful online.