Google Crawling and Indexing Tips

Writing by Nick Stamoulis

Once a website owner starts to get to a slightly more advanced stage of search engine optimization they are going to want to view some highly detailed and technical information regarding how their website is crawled. Crawl rate and the ability for search spiders to access certain aspects of a website can play a significant role in search engine optimization and marketing over time. Robot.txt files play a significant role in how website pages often times index, and if positioned improperly can really be disastrous to a website.

“Do you know how Google’s crawler, Googlebot, handles conflicting directives in your robots.txt file? Do you know how to prevent a PDF file from being indexed? Do you know Googlebot’s favorite song? The answers to these questions (except for the last one ), along with lots of other information about controlling the crawling and indexing of your site, are now available on code.google.com:”

Code.Google.com is a source put out by Google where webmasters can turn to for information and resources surrounding the robot.txt files for their websites. I’m not going to sugar coat it, but if you are not a very technical person this Google website might not be your cup of tea. However, if you enjoy going through code and dissecting the technical aspects of your website then you will enjoy visiting this Google site.

“Now site owners have a comprehensive resource where they can learn about robots.txt files, robots meta tags, and X-Robots-Tag HTTP header directives.”

The internet consistently becomes a complicated area to market a business. The landscape is extremely dynamic and things often change overnight with little to no warning, which is why resources such as this continue to be very important in the website marketing community. Behind every great online marketing campaign comes a strategic technical component backing the whole process making sure that all of the i’s are dotted and t’s are crossed.