5 Reasons Video Marketing is Important

Writing by Nick Stamoulis



Video marketing is not really a new hot topic but it is a topic of importance to help you grow your business. Online video marketing has now been around for a number of years and it is an area that is still continuing to grow as time moves on. Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business.

Here are five reasons video marketing is very important:

People Like Watching Videos
Most people would rather watch a video than have to read. That is the truth and if your company, products, or service require any sort of explanation take the time and put it in a video because your audience will respond with much greater force.



Decrease Website Bounce Rate

Whether it is one video or ten, your website bounce rate will decrease with a video. Depending on how well the video is made and how long it is you could really hold a website visitor on your website that much longer.

Your Videos Will Rank
If you upload your videos into the video sharing websites and really optimize them with nice robust titles, descriptions, and the use of links where you can, chances are that specific video will become a great candidate to really increase in rankings.

Still An Early Technology
Like everything digital, online video sharing technology is relatively new compared to older forms of marketing which means that the process is only going to grow from here. Sites like YouTube are only growing in power and strength and many businesses are already leveraging the amazing technology for opportunities that exist in helping to grow their business.

Increases Branding Credibility
When a business creates a new professional video they almost put themselves in a new type of bucket from the standpoint of their audience. Branding increase and credibility is often times instilled into your website visitors.

Online video marketing is a young approach but reaps many benefits if approached correctly. Take the time to figure out exactly how to incorporate a little bit of video into your business model.

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