At some point in time you might find yourself building up quite a bit of chatter in the online space and it might make sense to start keeping track of what people are saying about you or your business. Regardless of whether it is good or bad, you might want to leave some comments behind to strengthen the overall conversation online.
Here are some tools that can help monitor your online brand:
Google alerts are free and easy to use. All you need to have is a Google account where the alerts can be emailed to. They will patrol virtually all organic material like articles, press releases, and blog posts to see what others are saying and send you a link so that you can view things in greater detail.
Tweetdeck is a tool where you can organize all of your Twitter communication and also track everything while it is happening. With an extensive dashboard and easy to use features you can quickly track whether someone is saying anything bad about you or your company online.
Social Mention is another great tool to use to monitor your online brand within the social space. If you are a social butterfly and you find yourself constantly moving around and conversing in the social space you might at some point want to patrol the chatter with a slightly greater force than just physical looking. There is so much going on in the social space that it is very easy to overlook negative or even positive chatter in the search space.
Social media marketing is an area that is growing more and more in strength as time goes on, which makes monitoring it that much more important. The need for constant monitoring is growing and it is going to grow even more in the very near future as more people are eager to enter the social space and start communicating with their audience. Catch any negative chatter now before it really turns into a problem down the road by monitoring your brand at all times. If you have ever used or tested any other online brand monitoring tools that are worth mentioning here, please feel free to leave a comment and share it with our readers.