At this point, you are equipped with your positive trends and the (hopefully high!) revenue numbers generated on mobile devices. You’ll hopefully get additional time/resources to better assess and improve your mobile presence and mobile marketing initiatives.
But, we still have some more ground to cover, including more segmentation. Let’s ratchet up your insights:
More Segmentation.
For your mobile traffic (viewable via an advanced segment or a profile you make specifically for mobile traffic), segment by medium (traffic channel) or campaign (e.g. Back To School Campaign). Take a look at these two metrics:
What you’re most likely doing is proving that your site is not optimized for mobile device visits.
Fortunately, you can further back this data up within AdWords. Google AdWords now allows more visibility into campaign performance from different devices. In AdWords, in your Campaign reports, click on ‘Device’ in the Segment drop-down.
In addition, there are a number of new niche analytics solutions specifically built for mobile, so keep on the lookout, and see if a specific tool has a feature that you really need. And, for more analytics tips and insights, follow @ferasa on twitter or check out the E-Nor blog.
Happy Analyzing!
