Minor Changes in Google Adwords

AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists
By Danny Goodwin on Tuesday, Jan 11 2:06 PM

The domain portion of your display URL for all ads appearing on Google’s search results pages will begin appearing in all lowercase letters within the next week, Google announced yesterday. Standardizing the look of the URLs improved click-through rates, according to Google’s Lisa Shieh.

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