Custom Variables For Your Android Applications

With the power of the Google Analytics Mobile SDK, you can track activity within your mobile applications the same way you track activity on websites. In fact, this SDK turns Google Analytics into a great tool for analyzing mobile application usage, with the option to use many of the same great features like advanced segments, goals, and custom reporting. However, you could not apply custom variables to the pageviews and events you sent from your mobile application to Analytics… until now. Get ready for a holiday present.