Blog Posts To Read for January 20, 2011

Writing by SEO Journal

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Why your online business needs to get local now
This post discusses the importance of local search. Nobody uses a phone book anymore and people look online for local services.
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Social Network Ad Spend Continues to Rise
This post provides stats from eMarketer on U.S. Social Network and Facebook ad revenues for 2009 and 2010 and provides projections for 2011-2012. The figures show how much power social media has in the advertising space.
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Tips for Adjusting Your Google Adwords Account for Unwanted Clicks
This post stresses the importance of not using broad phrases that will most likely bring you unwanted traffic. It also suggests adding negative keywords to your campaign.
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How to Manage SEO Clients’ Expectations
This post explains that your SEO Clients need to have realistic expectations for their campaign, especially when it comes to the time frame. Regular communication with your client is extremely important.
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Finding Keywords for Social Media Content Monitoring
Keywords are vital for targeting the right audience. It is important to listen to your audience and think about how they would search.
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Process: A Pragmatic Approach to Social Business
Companies shouldn’t jump into social media without having a plan. Business planning is an important key to success.
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15 Twitter Principles That I Adhere to Every Day
This post provides tools to help use Twitter efficiently since monitoring it effectively can be a delicate balance. You can’t spend all day on it, but you also don’t want to miss important opportunities.
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18 Ways to Measure a Search Engine Optimization Campaign
This post provides 18 metrics that marketing managers should be looking at to establish SEO program goals. It stresses the importance of conversations, inbound links, content, and unique domains.
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Internet Marketing and Social Media Degree Programs: Are They Worth Taking?
This post discusses the training that is typically provided in Internet Marketing programs. Classes typically utilize case studies of online social networking and content sharing websites such as YouTube, Facebook, LinkedIn, and Friendster.
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Why Social Media is like Getting out of a Warm Bed
Diving into the social media space can be scary. However, it’s something that you need to do in today’s marketing landscape.
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These were the our favorite SEO, SEM and Social Media blog posts this week. Check back next week for more top posts!