I ran across a nice article to share about E-mail Newsletters.
Newsletters are a great way to stay in touch with all your clients sharing your thoughts, opinions and ideas to help them with their businesses. Some people use e-mail newsletters to promote new services or products as well as communicating the latest changes in a business or market segment.
From SBTV.com
Email newsletters have amazing potential. When done well, they keep you connected to the people who mean the most to your business or organization and help to build their confidence in your brand. In addition, great e-newsletters help drive repeat business, new sales, event attendance, donations, and more.
So what makes an excellent email newsletter? There are four essential ingredients:
- Include relevant, valuable content
- Showcase your brand
- Create a reader-friendly format
- Engage your readers
